Ziad Anabtawi started Al’Ard in 2008 to support underprivileged Palestinian farmers struggling to sell their olive oil at a fair market price by providing them with state-of-the-art facilities and helping them reach new global markets. Fast forward 10 years, his son Subhi has returned to Palestine after travelling across Europe learning about organic farming and fair trade practices. Despite the company’s growth, farmers are still our first priority. Our fair and transparent business ethics is helping them access tools, storage facilities, agricultural expertise, and internationally recognized certification. We know what is good for the framer is also good for us, that’s why we all work together hand in hand to make the finest traditional Palestinian foods.